Some demographics you may not have heard of...
from 
JoeUser Forums
JoeUser Forums
Somewhere a marketing guy high up in an office building in a city somewhere is giving this lecture to his budding protégé.
Marketing guy: The thing you have to understand son is that it’s all about the knowing your demographic, it’s ALL about knowing your demographic.
Young Naive Intern: What do you mean, I thought it was all about selling stuff.
(Slaps him on back condescendingly)<
MG: Ha ha ha, so young and so naive. Listen to me:
(said extremely quickly)
You’ve got your female 8 to 16 years olds that are epileptic, angsty, neurotic and have unnatural fascination with the concept of lickable wallpaper.
You’ve got your balding middle age hemaphrodites who live with their mum, like long walks on the beach and own “Gandhi Sings the Blues” on vinyl and DVD.
You’ve got you male, femo-nazi, 4 to 14 year olds with a social conscience and a penchant for mass homicide.
You’ve got your mid-life-crisis-new-age-spiritual male 35 to 50 year olds with a penile inferiority complex and an allergy to organic carrots.
Lastly and most importantly you’ve got your high income, 25 to 60 year old female acondroplastic dwarfs with pneumonia, leprosy, acute appendicitis and aspirations for winning gold at the Olympics.
YNI: Yeah sure, I know all that that’s all first year marketing stuff, but what does it have to do with selling stuff.
MG: I’ll give you an example. Say you want to sell a sports car to the “mid-life crisis new age spiritual male 35 to 50 year olds with a penile inferiority complex and an allergy to organic carrots” what do you want to say about the car?
YNI: Err, that its fast.....fast enough to escape organic carrots and, err.... big enough to compensate for their penis size.
Marketing guy: The thing you have to understand son is that it’s all about the knowing your demographic, it’s ALL about knowing your demographic.
Young Naive Intern: What do you mean, I thought it was all about selling stuff.
(Slaps him on back condescendingly)<
MG: Ha ha ha, so young and so naive. Listen to me:
(said extremely quickly)
You’ve got your female 8 to 16 years olds that are epileptic, angsty, neurotic and have unnatural fascination with the concept of lickable wallpaper.
You’ve got your balding middle age hemaphrodites who live with their mum, like long walks on the beach and own “Gandhi Sings the Blues” on vinyl and DVD.
You’ve got you male, femo-nazi, 4 to 14 year olds with a social conscience and a penchant for mass homicide.
You’ve got your mid-life-crisis-new-age-spiritual male 35 to 50 year olds with a penile inferiority complex and an allergy to organic carrots.
Lastly and most importantly you’ve got your high income, 25 to 60 year old female acondroplastic dwarfs with pneumonia, leprosy, acute appendicitis and aspirations for winning gold at the Olympics.
YNI: Yeah sure, I know all that that’s all first year marketing stuff, but what does it have to do with selling stuff.
MG: I’ll give you an example. Say you want to sell a sports car to the “mid-life crisis new age spiritual male 35 to 50 year olds with a penile inferiority complex and an allergy to organic carrots” what do you want to say about the car?
YNI: Err, that its fast.....fast enough to escape organic carrots and, err.... big enough to compensate for their penis size.
*gasp, snort* 