Swarming has become the new 'one trick pony' in Elemental. While the concept of 'concentrating your fire on one opponent at a time' has been with us for many games before this one, Elemental strongly encourages you to place units around a chosen target, beat him to death, and THEN move on to the next target with Swarming. I mean, you are stupid NOT TO swarm your opponent whenever you can.
Of course, this does expose some units to Counter Swarms, as the AI moves units to take full advantage of Swarm. Sure, some weapons can counter swarms to a degree (read: axes), but this really oversimplifies combat a bit much. It's an interesting tactical design, but THIS is a point where I start bitching about randomness, a lot, as I understand the underlying structure, and how much even a small boost in attack strength can skew the formulas, which, as far as I can tell, haven't changed much since the original E:WOM. Sure the values have changed, but this is why several of us were actively seeking a better way/better values to balance units in combat even back then.
I'm waiting to see where E:LH settles out, and then I'll probably take another crack at combat balance. As it stands right now, I still see a lot of cheese, and a lot of places where a smaller range of values would smooth things out considerably, instead of the OTT combat randomness I am still seeing.
Maul is another good example of this. Whether or not your unit survives one, especially in the early-mid game, is a very random function. More random than I would expect in a game supposedly focused on Strategic and design decisions. but I digress...
Of course, some people just HATE multiple rounds of combat. Hence the design decisions we have now. However, when I just spent 12 or more seasons/game turns trying to get just one unit online, I tend to expect it to last at least one round in combat, and unfortunately am often disappointed...
Back on topic with the OP, yeah I do think the whole cost versus benefit thing needs a new look. But this will fall to the modders at this point, I think, as LH is scheduled for release within the next two weeks.