Plymouth Patch Article about Stardock

Here's a great article about Stardock from a local website.

http://plymouth-mi.patch.com/articles/plymouth-based-software-game-development-company-looks-to-future

In lieu of a front-desk receptionist is a young, bearded man in a purple t-shirt, cut-off shorts and flip-flops. This is Matt Bertsch, a technical adviser for the independent software company. On his desk sits a variety of emptied craft-beer bottles, statuettes, a variety of props and an opened deck of playing cards.

Bertsch explains that the usual receptionist just moved to Dallas for other Stardock-related duties as he retrieves Brad Wardell, the president and CEO of Stardock, who occupies a top-floor office with his dog.

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144,300 views 41 replies
Reply #1 Top

Despite the success of these applications, Wardell said he doesn’t plan to make the same program for 20 years, particularly because he said Microsoft’s Windows 7 already looks pretty nice and the has shifted away from the desktop enhancements and into practical software, such as Multiplicity.

Not sure I wanted to see this.

Reply #2 Top

That was a really nice article, I.D.  CG1 He could mean that theses programs are planned to evolve... also, I  believe the word "emphasis" is missing from the sentence in the article. I don't see SD giving up customization software anytime soon.

 

Reply #3 Top

I read this today on Facebook, never thought I would ever had said that. :O

Without any other information about where Stardock is headed I tend to agree with CarGuy1.

Practical software as Multiplicity, is there really that much left down that road that hasn't been developed?  :maybe:

Reply #4 Top

Quoting CarGuy1, reply 1
Despite the success of these applications, Wardell said he doesn’t plan to make the same program for 20 years, particularly because he said Microsoft’s Windows 7 already looks pretty nice and the emphasis has shifted away from the desktop enhancements and into practical software, such as Multiplicity.
End of CarGuy1's quote

I believe a critical word was omitted in the original article. I believe that word was "emphasis" although I am not certain. I added it in the above, and it makes a lot more sense, no? 

It's no big secret that SD makes more money at games than at customization software. Let's not panic just yet.

Reply #5 Top

There's still plenty of attention and plans for desktop apps.  I think what the article aims to say is that as personal computing changes, you have to change with it or be left in the dirt.

Reply #6 Top

Two comments and two replies with the samw thing said using the word "emphasis"  Well I hope you are correct but the statement does have to make one wonder. Last up date to any regular used programs was over 7 months ago and that was SKS. Nothing with WB, OD, and others. Someone asked about Impulse being sold and what were we going to use. The answer was something is being worked on and will be available soon. I have no problem using impulse but really we don't need anything because there aren't any updates to download so it doesn't really matter what we have does it? I just go with the flow and stay out of trouble. Lots of nice people here so I didn't say this to sound negitive or anything but just saying what is fact and happening or better not happening. All the Mods, ID, jafo, and any other people other then regular members do a great job and I have to guess we get the best answers that they are aware of and have knowledge of.

So again I don't have a problem but this place hasn't actually been flowing with knowledge of anything being worked on as far as updates or improvements to the common programs most of us use. So please don't get excited because I wrote some of my thoughts as the things I use are working fine and have no problems. Have a good night.

Reply #7 Top

The article mentions only games and nothing of the apps we use. I understand what you're saying ID but you have to stop and think about why these apps, no offense intended, seem to be floundering. DX4 is still in beta and has been for some time leading some folks to think its a dead issue. I hope that one sentence in the article, the one that says he's moving away from desktop enhancements in favor of more practical apps isn't a sign of things to come. The impression that I'm getting is that the gaming end of it has taken all the 'emphasis' away from the desktop enhancements. Sorry but I call it like I see it. 

Reply #8 Top

Matt Bertsch
End of quote

hey - I just like proof that Matt Bertsch is a real person.  :P  I had a silly theory about your support desk that you just used the same sig.  heh

Of course... this could all be photo shop.  Anyway, I know folks are reading into the article (and hell, why not - we are all fans), but I'm always happy to see more info on SD a business and learn more about the day to day. 

 

Reply #9 Top

Quoting OMG_pacov, reply 8
Of course... this could all be photo shop. Anyway, I know folks are reading into the article (and hell, why not - we are all fans), but I'm always happy to see more info on SD a business and learn more about the day to day.
End of OMG_pacov's quote

Yes, it's ALL Photoshop.....

....Stardock doesn't exist....;)

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Reply #10 Top

Quoting Uvah, reply 7
The article mentions only games and nothing of the apps we use. I understand what you're saying ID but you have to stop and think about why these apps, no offense intended, seem to be floundering. DX4 is still in beta and has been for some time leading some folks to think its a dead issue. I hope that one sentence in the article, the one that says he's moving away from desktop enhancements in favor of more practical apps isn't a sign of things to come. The impression that I'm getting is that the gaming end of it has taken all the 'emphasis' away from the desktop enhancements. Sorry but I call it like I see it. 
End of Uvah's quote

I've noticed that for a few years now. And now that Impulse was sold off to GameStop, that effectively cut off our access to updates and news about our beloved ODNT apps. Another nail in the coffin. Hell, we waited on OD2 for years, then it was released half finished with critical features missing from 1.9, and then it was forgotten about for the most part. The future isn't looking bright for our desktop apps. x_x

Reply #11 Top

funny how he mentions 'apps' for iphone ect, we volunteered that for a gallery ages ago.

ive yet to see how this article is 'great' to me, the whole article read:

games, games, games, apps we obviously wont be allowed to touch or design and web designs we wont be allowed to design either.

to me the whole thing reads like : yeah well its been a good run, but im going to do other things now, so bye.

*shakes head*

i personally dont give a toss if that is what Brad wants to do, good for him, letting us know would be called 'being considerate.'

just like how no one told us the gui champs were dumped and just like no one told us about impusle until the ink was dry.

at least that way i can have a 5 minute headstart to possibly start my own website and promote my own stuff.

Reply #12 Top

Quoting Vampothika, reply 11

to me the whole thing reads like : yeah well its been a good run, but im going to do other things now, so bye.
End of Vampothika's quote

Hence my reply yesterday to the GUI Champs thread

Reply #13 Top

There's a lot of reading in-between the lines here.

Lets take this issue by issue:

Desktop apps aren't being abandoned:  Yes, some apps in the lineup will probably not make the future cut, and there are some significant changes coming that will be announced later in the year.

Evolving and Adapting: Skinning has gone back to a niche market.  Doesn't mean it's a "lost cause", it just means the market is smaller and people are looking to do different things with their desktops now.  We are still fully aware that people want to skin their PC's, but we also know people want productivity-type apps like Fences and Tiles.  You either stand still and get run over, or you evolve.

Quoting Bebi, reply 10
And now that Impulse was sold off to GameStop, that effectively cut off our access to updates and news about our beloved ODNT apps.
End of Bebi's quote

That is absolutely false on both counts.  You can download updates (and soon betas) from here, and news comes from WC as it always has been.   Your access has not been cut.

Quoting Vampothika, reply 11
to me the whole thing reads like : yeah well its been a good run, but im going to do other things now, so bye.

End of Vampothika's quote

Doesn't read like that at all.  

 

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Reply #14 Top

Quoting Island, reply 13
That is absolutely false on both counts. You can download updates (and soon betas) from here, and news comes from WC as it always has been. Your access has not been cut.
End of Island's quote

Excuse me for sounding stupid but how often has it been  for news and the only news I hear from WC is usually from you Spencer. I never received a news letter or any email and gave up signing up for email from SD a couple years ago.

It is nice you gave us a link to download the apps and one can only hope when it comes time to reformat the computer all the reg. numbers work.

I totally understand how important it is to move on to what is happening in the world today and next year. Tiles and Fences can be or are already very important to SD and I can also see that. Computer makers, corportations, and others can find these very important and hence SD can gain from that. I think they are great programs but for me guess you can say I'm a OD user all the way. You can make OD match the WB you are using and that all relates to skinning which is what the community is about.

There are many community members here way before me and more than helped actually made SD what it is with suggestions, etc. Then SD used it's talent and provided great apps for the desktop. True many of the older members have left for one reason or another and i'm sorry I wasn't ever lucky enough to have been part of that time. However SD continues to get many new members each day and week.

I asked no questions here just some opinions. I have no reason to post anything else on this thread and will just look to see if more information becomes available. So thank you for the information you have already provided and I will just sit back and wait to see the updates and changes we will receive in the future and be patient.

Closing, members are concerned and my feeling is that is why all the questions and it would be wonderful to be informed each week of anything going on or not going on with SD. We don't need to know Stardock's business only what isrelated to the apps we are used to having and future ones. That's really what I would like to hear and I'm sure I'm speaking for others hopefully.

Reply #15 Top

Quoting Jafo, reply 9
Yes, it's ALL Photoshop.....

....Stardock doesn't exist....
End of Jafo's quote

These are not the driods you are looking for! :grin:

Ok, Obi-Wan -Jafo!

Great article, I just wish they had made it longer.

Reply #16 Top

Thanks for posting the article.  What is said and what it didn't say is a good head's up for me.  I must confess, I feel a bit like I just discovered my significant other changed his Facebook status to single (a bit of betrayal and hurt, and yet, this is the internet, there's going to be useless drama--it doesn't really matter in the long run.)  It's obvious the money I pay Stardock, which is really hard for me to scrape up by the way, isn't enough to hold Brad's attention; that money would be better spent on something that's fully alive and has a future, so when my subscription is up, I'm going to have to put that hard-earned money towards a WinStep subscription, and learn a new skinning app.  And I may have to spend some of my spare time learning Msstyles -- I'm not going to stop skinning just because one company's CEO thinks Windows 7 is pretty enough.

Reply #17 Top

from the article

he said Microsoft’s Windows 7 already looks pretty nice and the________ has shifted away from the desktop enhancements and into practical software, such as Multiplicity
End of quote

Notice the underline? There is a word missing in the article that could change the entire meaning of this statement. No sense "panty bunching" over a missing word now is there?

Another line..

but would want to keep that work separate from the software and games Stardock currently produces
End of quote

Notice it does NOT say "in place of".. it says SEPARATE.

Once again... "panty bunching" over what you THINK was said instead of what was ACTUALLY said.

Such drama queen behavior over nothing....

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Reply #18 Top

Reply #19 Top

Quoting DrJBHL, reply 4
I believe a critical word was omitted in the original article. I believe that word was "emphasis" although I am not certain. I added it in the above, and it makes a lot more sense, no? 

End of DrJBHL's quote

Quoted for Truth.

Reply #20 Top

Ouch, I think I gave myself a wedgie.  :rofl: :rofl: :rofl: :rolleyes: :O *_*

Reply #21 Top

Quoting DrJBHL, reply 4

I believe a critical word was omitted in the original article. I believe that word was "emphasis" although I am not certain.
End of DrJBHL's quote

This does not change my disappointment.  Everyone here is aware that Stardock's emphasis has not been on skinning apps for 1-1/2 to 2 years now; we discovered, first the "End of WinCustomize" and "WinCustomize 2K9 brainstorming" threads, and following that, Brad's thread on Tough Love for Object Desktop (https://forums.wincustomize.com/366111) where he said "On October 5, 2009, after a nearly 3 year absence, I have returned to being in charge of Object Desktop again.  Being away from the desktop enhancements area has allowed me to take a fresh look at the state of the art in Windows tech, the “Skinning community”, and so forth." We discovered the down-grading of our beloved hobby by it's CEO--but by following those threads, we were always given hope that in the end, what we got would be better, probably more streamlined, but worth holding out for.

What this public article says to me, is that we can expect more of the same thing as we've been getting for the past 2 years; a downgrade of the Object Desktop experience.  I understand that Brad needs to do this, that Stardock needs to stay cutting edge of what's on the technological horizon. ("We're" getting older...we're just not as attractive as we used to be, so Daddy's dumping us for a new trophy wife; I can understand that--I did it myself.)  The ball now is really in our court.  We can say as we are, accepting our status as "second best" (I will for the present), or we can move on (I'm thinking that's the direction I'll need to go in when my subs are up.  I need to put the precious little "me" money I can get my hands on into something there is a future in).

The intent of this post is not to be negative -- it's just to be adult and to be real.  I've held on and "hoped" for 2 years.  My faith is gone, and this article pretty confirmed that there is no reason to hope for anything to improve here.

Reply #22 Top

Quoting Phoon, reply 17
from the article


he said Microsoft’s Windows 7 already looks pretty nice and the________ has shifted away from the desktop enhancements and into practical software, such as Multiplicity

Notice the underline? There is a word missing in the article that could change the entire meaning of this statement. No sense "panty bunching" over a missing word now is there?

Another line..


but would want to keep that work separate from the software and games Stardock currently produces

Notice it does NOT say "in place of".. it says SEPARATE.

Once again... "panty bunching" over what you THINK was said instead of what was ACTUALLY said.

Such drama queen behavior over nothing....
End of Phoon's quote

Notice reply #4, Phoon.

Your addition is also excellent.  :thumbsup:

Reply #23 Top

Quoting k10w3, reply 21
What this public article says to me, is that we can expect more of the same thing as we've been getting for the past 2 years; a downgrade of the Object Desktop experience. 
End of k10w3's quote

I really disagree, Karen and I think you'll be very pleasantly surprised... and I hope you do take up skinning Winstep... I want to as well.

Reply #24 Top

Ok, I just can't help adding things to this. There was a copied and pasted part of a paragraph. Here is the whole thing

"Wardell said he’s considering launching mobile and web software-development shops and studios to keep up with hot-selling gadgets such as Apple’s iPad and iPhone and Motorola’s Droid smart phone, but would want to keep that work separate from the software and games Stardock currently produces"

The first half of the above was left out. So reading it also says "shifted away from the desktop enhancements and into practical software, such as Multiplicity."

So this tells me exactly what it says. Using Multiplicity as the software in the statement and what is going to be kept separate is this type of software and the new plans with iPad and stuff. "shifted away from the desktop enhancements" tells me nothing is being done with desktop enhancements, WB, OD, and the rest of it. When I first came on board here there were updates every other week with something. So looking at the last update we had what does that say? Doesn't take a blind person to figure out where the thoughts are going.

So that is some of my thinking and I can tell you it isn't all wrong. The word "emphasis" does sure look like the word that may be missing but even that is a guess.

Quoting DrJBHL, reply 23
I really disagree, Karen and I think you'll be very pleasantly surprised...
End of DrJBHL's quote

If the statement above is true and you know something we don't please share it in fact. If there is no fact then it's just wishful thinking.

There really is a simple solution to this. There was never anything held back from the members till the last year. Everything was brought to our attention as to what was being updated, etc. So why doesn't someone with real information like Brad just write a thread and let us know if anything is really going to be updated or new with the desktop programs. We have programs and can use them to continue. Could they be better, sure but will they? I don't know and either does anyone else so lets hear real facts not, oh wait till you see what is coming soon. The last time we heard we were going to have a replacement "very sopon" was when we all found out Impulse was sold. Maybe also my thinking of when very soon should be is very different than others.

Last if I was told there were not going to anymore updates to the software I would be fine and just work with what is available. doesn't change the fact people are getting up set and there is nothing but guessing going on.

Reply #25 Top

Quoting DaveBax, reply 24
If the statement above is true and you know something we don't please share it in fact. If there is no fact then it's just wishful thinking.
End of DaveBax's quote

No. I have learned over the years to trust Brad, I.D. and Jafo. They've earned my trust as well as yours.

Whether I "know something" or not is not at issue. It is not my place to speak for Stardock, Brad, I.D. nor Jafo. In that respect I'm a member just like you.

"If there is no fact then it's just wishful thinking" does not follow in an obligatory manner from your antecedent statement. I might know nothing and yet still be correct.

When Brad and Stardock/I.D./Jafo are ready to tell you something, they will. One thing I've learned here (and in the delivery room) is patience. Things take their course without any consideration given to my expectations. All they ever led to was angst. The second thing is that when you wait patiently, you can be very pleasantly surprised.

Quoting DaveBax, reply 24
Could they be better, sure but will they?
End of DaveBax's quote

Unequivocally: Yes.

Quoting DaveBax, reply 24
Last if I was told there were not going to anymore updates to the software I would be fine and just work with what is available.
End of DaveBax's quote

Sorry to disappoint you, but there will be. Can't tell you when, but can tell you there will be.

Quoting DaveBax, reply 24
people are getting up set and there is nothing but guessing going on.
End of DaveBax's quote

People get upset and there's little anyone can do to prevent that. SD will say its piece when it does. Neither you nor I have any say as to when exactly that'll be.