Aviod huge blocks of text too. It makes stuff really hard to read.
Didn't seem to help much. *cough*
And yes that's a big pet peeve of mine too. 90% of the time I won't even bother reading it unless it's broken down into comprehensible blocks. "Paragraphs, use paragraphs," isn't that what they taught us in school? Otherwise it's just like a run-on sentence, a bunch of gibberish all smashed together that may have nothing at all to do with anything.
Wish this wysiwyg editor used spellcheck.