I have given this some thoughts lately, since the matter seems to come up too often for the wrong reasons and I also admit to be one of the many seeing this the wrong way and for which I'm sorry. Try to think about it the next time you are shopping. You see a nice cake and the price is $10. It's not that nice, you tell the baker, but I'm willing to give you $5! Seriously? The point is there is no way you are in your right to decide the pricing for any merchandise or work in this world. That is for the artist, baker, craftsman or whoever is making you the possibility and offer to buy their product. You can argue about it, but that doesn't mean you are right or in your right to do so.
There are a LOT of free content here at Wincustomize/Stardock to satisfy most of their customers & visitors. If you don't like the price of a product you want, don't buy it. Spend your money elsewhere where you and the seller agree on the price - not a price decided only by your opinion.
Respect the artists right to get paid for their work.