Yes, But i was refering to the price on steam being much higher than in the shop in the same country. If i buy it in the shop, Steam gets less or no share of the profit - therefore this puts pressure on Steam to reject the high regional pricing they are stuck with. Of course this relies on being able to find a game cheaper in the shop or other digital distribution (that Steam don't control if that were possible).
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Think it the other way - retail needs to survive, the only way they can, is to reduce prices. You can't beat Steam in Steam-bound games otherwise. AFAIR Steam only suggests price levels, they never set them themselves. Well, they do that, and sometimes they make errors, leading to crazy pricing (like 10 times increase, lol :D), but that's only error.
Crazy stuff
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Alas, that's reality.
I own two copies of Fallout New Vegas on Steam. Why? Well, first I bought in Steam became regionally locked and I couldn't buy DLCs for it. When I asked my friend, residing in US to gift me DLCs, I've found I can't use them - they were incompatible with my game. So I had to ask him to buy me game itself.
And since I own and complete both, I can tell there is NO difference in content whatsoever. Somewhat different loot drop and traders' stocks, but they always been random. So I paid twice for that game. Any explanations why I want to send bethesda's personnel to Alaska, to clean up snow (all of it)?
As for borderlands 2, that's even more funny - people from former Soviet Republics in Baltic region (Latvia, Estonia, Luthiania) paid full Europian price for the game and guess what they got? Russian version - because all those territories have same distributor. Not just Russian reservation for multiplayer - Russian language. Hello, 2K from what planet are you? USSR collapsed 2 decades ago, many people who were born afterwards don't even know Russian language. Duckwheels.
And those games aren't the only ones suffered from hidden locks.
Brilliant idea!
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Funny, when "cornered cat" idea seems brilliant... How desperate we are, actually?
Even more crazy! It is quite hard to see the benefit to the game company doing these things??
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Well, they haven't earned two golden poops in row for nothing. I'm planning to help them to win third and welcome you to participate.
When I had quite feisty "discussion" with their "support", about my copy of BF3 Deluxe (just $80 only on porrigin) that stopped working, and it took them eleven months to admit they can't do shit, I asked one of their rep, namely "Kenneth" (you such a dog) about language issue, after some time he told me it's their policy to 1) "became friendly for locals", 2) to prevent reexport of cheaper copies. Mainly second, first is just cover - nobody thought of visitors who don't speak local language.
To prevent reexport of cheaper copies all they (and Steam) need to do is to allow to gift cheap copies only within same price region. That's all. No need to block gifting entirely, no need to create region, laguange, content locks. Only left option to buy WW version for friends living abroad.
Upd. Completely forgot: all that re-export stuff reminds of chase hoplophobes in US gave to Second Amendment - you can find forums where people tell you how to "delocalize" version and turn it into normal one. So why all the obstacles?