That most probably is Start10 v1.98. That should be fine for Windows 10. Did you try to install Start11? If you did, than you can not use Start10 license key to activate Start11. You will need to purchase Start11 and you will be given license key for Start11 for activation.
If you wish not to move on to Start11, you should just stay with Start10 as long as it still work with current Windows 10.
Thank you,
Basj,
Stardock Community Assistant