Feel free to ignore if you want, but I felt like it might be helpful to describe my experience.
The current subscription and pricing model for Object Desktop, or other software like WindowBlinds 11, makes it hard to recommend.
I personally am on a Classic subscription for $20/year. This is an awesome deal. I really am happy with it, and will probably be a lifelong supporter as long as I can keep this deal.
Being able to spend $20/year for updates if I want, but also able to continue using the last version if I can't afford to renew it, makes this very reliable and worth spending my money on. I really appreciate it.
At $40, that's pretty steep. I could somewhat get away with suggesting that to people under the pretense that if they want to, they can continue to use their last version in perpetuity after the year of support is up. But the new subscription model no longer allows for this.
And speaking for myself, $20/year is not a bad price at all that I don't mind paying for updates.
But $40/year or lockout? For most of my friend group, that's not a good deal. It's too much to swallow and so, despite seeing all the cool things I can do with Windowblinds and Start and Groupy, etc., it's just not something they're willing to bite on.
Anyway, if your sales are still going well, then all this is pretty irrelevant. But if we did have a cheaper price OR if the license allowed perpetual use again, I would have an easier time convincing friends to give it a go.