thats so PC (politically correct, just in case)

As for the ad, I think it's a rather clumsy attempt to stop a trend, that will most likely fail. If people want to stop homophobia, that's great, but they would be sooooo much more effective if they took on the purveyors of it: movies, TV, and politicans.

wow. hardcorer gamer eh.

naah. i don't really mind that ad. didn't actually bother me from being a gamer.

Calling something 'gay' is a derivative of calling something queer - which in it's original context meant wrong, off beat, backwards, against the norm, etc. As the word queer eventually became the 'term' for homosexuals, when the word 'gay' replaced it the statement of 'That's queer' changed to 'That's gay'. Then combine it with the late and modern bastardisation of the english language, it became 'That's SO gay'.

Stating 'That's so Gamer' would liken whatever it is your labeling as 'gamer', in the correct useage which replicates the usuage of 'that's so gay', to an emerging trend and the most successful entertainment medium on the planet.

Now, to use a gamer term correctly I'd like to label their campaign as "ZOMGLOLROFLCOPTER EPIC FAILZ!111!!ELEVEN11!!!".

In the place I grew up "jock" was as bad if not worse than being called "gay".

Jock = very stupid

gay = strange

Which is worse to you?

Yeah I saw that story, its good.

I mean gamer with more games than friends? If your a gamer you have more games than friends (those people on your bookface don't count).

"Thats so gamer." Then itss fine - go ahead. Use it. For example: "The helthcare reform bill is so gamer!" meaning "Split into multifaceted groups of people who hate each others ideas but hate the rest of you even more". Sounds about right.

"Thats so jock" - Dumbass pressed into doing something worthless with humiliation as the only alternative option. "Not having sex with a panda is so jock!"

"Its too cheerleader for me" - Asthetic, obvoius, no substance or reason other than for eye candy. Having a flimsy reason for existing. "The new desktop themes are so cheerleader, why don't they make something cool like a UFO Enemy Unknown one?"

Sounds good so far!

"That is so gay!" - Reversed, uninteded but no one cares and they do it anyway. Puting a round peg into the square wrong hole. (lol) "That patch is so gay! It totaly screwed my camping tactic and the devs don't care!"

Heres some more!

"That is so hetero" - Obvious, standard. boring. "I loaded up the new demo for Doom 5, it was totaly Hetero."

"That was just S&M" - Painful but good in the end. "I tried the game on my old computer, it was S&M TBH."

"It was too China" - Trendy, popular, the next big thing - but still massively flawed. "I bought myself a first gen SSD! Its China!"

Works for me.

@Aractain - Worthy of karma that post was!

Hey, I'm a queer guy who believes people when they say they're bisexual. That makes me feel obliged to speak up for the smart gay jocks. I know they're out there...

I'd also like to take this opportunity to roundly condemn pretty much anything with the Ad Council logo on it as a fig-leaf-on-a-whale's-dick effort to cover the civic guilt of a huge gaggle of oh-so-prosperous Mad Ave types who's primary labor market value is their ability to successfully manipulate other people into doing or buying that which they otherwise would not do or buy. I'm especially offended by Ad Council crap when it truly is crap in their own terms. Sir, I remember This Is Your Brain On Drugs, and That's So Jock/Cheerleader/Gamer is no This Is Your Brain on Drugs.

You guys might be surprised to hear this but I

Have a 3.9 GPA in college.

Have over 200 PC and 360 games.

Play DND and other tabletop RPG's.

HOWEVER, I play them with my Girlfriend (a nerd chick), was captain of my highschool football team, and lift weights.

Being a "nerd" or a "jock" is just a lame excuse to not see the other side because you are afraid. Open your mind, this "us vs them" philosophy is silly and backwards.

Us vs them mentality is how we grow. I hate free for all, team play is far superior. Coop is even better. I don't want to shoot my own team, so we need enemys but fundamentalist religous types don't play evil games you know. My enemy is the LARPer and the Nazi. (OMG, imagine a world where nazis and LARPers got together and put thier evil talents together to make LIVE ACTION NAZI ROLE PLAY? "YOO SHALL FEER ZE THIRD VIECH VANCE MAR!" "V3 BOLT!" Fortunatly Im sure there are a bunch of tommy ready to push back jerry once again!)

Also does having it off with a a non-human male make you gay?

I have plenty of empathy.  I have no sympathy though, so I'm not about to stop occasionally calling things gay.

I respect LGBT(?) peoples, but I really don't care what they think of how I talk.