Here are a couple of thoughts to put your mind at ease...
The good news is that while Brad has been playing Star Wars, Derek and Jon have been cranking out EFE content. That's why Brad hired them... so he could play Star Wars while they worked.
or
Brad got beat by the AI on "challenging" level the other day so he considers the AI work all done for EFE. Now he's just waiting for those laggards Derek and Jon to finish their shiz so we can start the beta. And what better way to pass time while waiting than playing SWTOR!
Do either of those thoughts make you feel any better or less ironic?