Rebellion marketing -- viral marketing and guerilla marketing by Sins fans

I sure hope that Stardock and Ironclad market Rebellion effectively as though it were a Sins-2 (which, IMHO, it essentially is).  They need to come up with some sort of a catchy phrase along the lines of, "Join the Rebellion!  Play the sequel to the award-winning, game-of-the-year."  Maybe they should release a couple Rebellion-based avatars and banners that people can use to advertise the game.

 

Here is my new sig for a popular forum.  You can see what it looks like on that forum by clicking here:

Join the Rebellion against console gaming, intrusive DRM, and PC gaming consolization!

Support high quality PC (and online multiplayer) gaming by playing the upcoming, free-standing, 4x-RTS GOTY expansion Sins of a Solar Empire: Rebellion.  (Beta available in late 2011. No previous Sins ownership required in order to purchase and play. Rebellion will include all of the previous content.)

Attention Starcraft fans: Sins is awesome for online multiplayer team PvP.

34,823 views 26 replies
Reply #1 Top

Cool idea.  Will there be rewards?  Snacks!?

Reply #2 Top

Hmm... I see... Hmm... yes... hmm... actually... no ! hmm... no ! Definitely no !

Why not: Play this amazing game, you don't know what it is, but buy it ! :grin: Marketing should focus more around the product unless you want to make a campaign "mystery" like which involve more than one ad and over a period of time to reveal it progressively.

But I like Stardocks because it's not a big company like Blizzard who can spend millions on marketing (because marketing is horribly expensive) but it's also not small independant developpers. So to increase the game experience and development by cutting off the marketing, boxing, etc... So they will just get advertisement through reviews mainly and it will go viral. They plan a lot on the "snowball effect" where players buy, play and interest their friend to buy it and so on (so the snowball gets bigger and bigger). That's why we never saw anything big for SOASE but the game is truly amazing.

Reply #3 Top

You're probably right about that.  If Sins had been made by a large company like EA or someone else it would probably be less-than-half the game it is.

Reply #4 Top

I second that 

I really hate EA ! They're the worst game makers ever and destroyer of license too ! What happened to C&C ???

Stardock is in the middlemarket and I think they have the best place ever ! I'm really glad of their strategies.

Let's make a great campaign ! (And force people to buy it... }:) ) but let's focus more on the game and presenting all the good points about it and why poeple would dream to play it.

Especially since we have a big power compared to advertising, we don't have to make a short and concise message to sell it, we can actually develop the perks, we can act like HR poeple (who actually sell their product while doing an interview for some kind of newspaper). Those are not oftenly seen by poeple but it's not very important for companies since it's a free advertisement.

Reply #5 Top

Very cool idea, gang! :)

Reply #6 Top

Quoting Souls-Stream, reply 4
I second that 

I really hate EA ! They're the worst game makers ever and destroyer of license too ! What happened to C&C ???
End of Souls-Stream's quote

Kane deserved better. :(

Reply #7 Top

CnC4? Never heard of it. Last CnC game was RA3. Thought everyone knew that.

 

:fox:

Reply #8 Top

Last CnC game was RA3.
End of quote

Eh, the series effectively died for me when they released Generals.  It was never C&C after that point, and no other title has ever filled the gap in the genre it left behind.

Reply #9 Top

Not even Sins?

Reply #10 Top

CnC3 actually had a decent story, but the gameplay was terrible. RA3 was the opposite, with awful lore but good gameplay. 4 took the gameplay of CnC3 and the story of 4. X|

 

:fox:

Reply #11 Top

How about providing some official web banners, graphics and the like for web pages there Stardock?  Then we can put them up.

Reply #12 Top

Quoting Sinperium, reply 11
How about providing some official web banners, graphics and the like for web pages there Stardock?  Then we can put them up.
End of Sinperium's quote

 

There are some for the orginial SINS and Entrechment I think.

Reply #13 Top

Not even Sins?
End of quote

Sins fills a different place altogether than C&C.  I don't think any game has ever captured the feel and pacing of C&C in its glory days.

Attention Starcraft fans: Sins is awesome for online multiplayer team PvP.
End of quote

Should add that games typically last 30-70 minutes.  Bit longer than SC, but not outside your comfort zone.

Reply #14 Top

Quoting Darvin3, reply 8

Last CnC game was RA3.
Eh, the series effectively died for me when they released Generals.  It was never C&C after that point, and no other title has ever filled the gap in the genre it left behind.
End of Darvin3's quote

Well, by this reaction I would say I got the very best of CnC when I purchased the First Decade. The Battle for Middle-earth series was built on the same engine, but it just wasn't the same. The same thing happened to Pandemic Studios when EA had them throw together LotR Conquest, which wasn't even in the same league as the Battlefront series which was again built on the same engine; the moral of the story, good developers tend to lose their mojo under the wing of EA.

I had heard of Sins not long after it came out, but only recently purchased it and its expansions, because I found it at Target for $10, and I am very satisfied I took a chance on it. Once Sins moves to 64bit and multithreading, it will reach its full potential.

Reply #15 Top

The Story of CNC got just weirder and weirder =/ and the story of the 4th CnC (I did not play it, I watched youtube video of ending cinematics) is totally ridiculous ! They destroyed Kane through multiple idea with cloning etc...

I really liked CnC 2 though, the story and units were cool, with underground units... everything disapeared in the 3rd one =(

Sins is really cool, but it's just a different kind of game, closer to the web based game of solar conquest but way better and without annoying #1 players harassing you and stealing your ressources while you're player #3549 ! Ya, it happened to me ! That damn stupid #1 ruined the experience for me !

Reply #16 Top

Exactly. The best CnCs around are still Tiberian sun Firestorm and Red Alert 2 Yuris Revenge. I wish they would just remake the gameplay of those two in a modern engine, maybe adding some of the cooler things from the latter games, like unit abilities and better research.

Reply #17 Top

Nah. First ones beat them all. Nothing beats the atmosphere of the first two CnC games. Hardly anything even matches them.

 

:fox:

Reply #18 Top

Quoting DirtySanchezz, reply 3
You're probably right about that.  If Sins had been made by a large company like EA or someone else it would probably be less-than-half the game it is.
End of DirtySanchezz's quote

It probably wouldn't have been made at all.  It would have probably been deemed too risky, both in execution and profit.  Bigger publishers usually seem reluctant, or even afraid, to try something different.  I admit that until I played the Sins beta, I was afraid that this game would be too good to be true (Ironclad certainly proved otherwise, though).

Reply #19 Top

Quoting ZimatDeltaHalo, reply 18

Quoting DirtySanchezz, reply 3You're probably right about that.  If Sins had been made by a large company like EA or someone else it would probably be less-than-half the game it is.

It probably wouldn't have been made at all.  It would have probably been deemed too risky, both in execution and profit.  Bigger publishers usually seem reluctant, or even afraid, to try something different.  I admit that until I played the Sins beta, I was afraid that this game would be too good to be true (Ironclad certainly proved otherwise, though).
End of ZimatDeltaHalo's quote

That or they destroy a winning formula.

Reply #20 Top

lets say we did the marketing and succeded,but will the devs support increased number of players online - without lags and downtimes?

Reply #21 Top

Guys don't forget Age of Empire II! (And its expansion). What a game that was, and how much of a let down AoE III was  :annoyed:

Reply #22 Top

Eh....nothing beats the depth and complexity of Sid Meier's Alpha Centauri...too bad Firaxis got caught up with Civ...

Reply #23 Top

Homeworld was pretty good too, but Cataclysm and Homeworld 2 just weren't the same because they changed a few too many things.

Reply #24 Top

Guerrilla marketing turns off as many people as it interests. No one likes a VM in their community.

Reply #25 Top

Obnoxious advertisements might well be obnoxious.  But a Vasari avatar should be fine... :-"