Process: WoW.exe (World of Warcraft Retail)
from 
Stardock Forums
Stardock Forums
WoW.exe - General Information
Name:
WoW.exe (World of Warcraft Retail)
Publisher
Blizzard Entertainment
Product:
World of Warcraft
Default location:
C:\Users\Public\Games\World of Warcraft\WoW.exe
WoW.exe - Description and Recommendation
wow.exe is a process which belongs to the World of Warcraft computer game. This is a non-essential process. Disabling or enabling it is down to user preference.
WoW.exe - Uninstall Techniques