how to set candidate's positions on issues

I must be missing something, but how in the heck do you set a custome candidate's positions on the various issues in the game? surely these can be set on a candidate basis, and not left simply to what speeches a candidate gives or what ads he/she runs during the course of any given campaign....
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nevermind, I found another thread asking tthe same question... and I don't like the answer... (you CAN'T set your candidates positions before the game).... you do so thru advertising and speeched DURING the game... that is great to REINFORCE your positions among the voters, but not to establish your positions in the first place...