Wal-Mart's Dumb Products Aisle
What Were They Thinking?
The "clearance" aisles and shelves at Wal-Mart should be required browsing for any marketer, fledgling or established. It's painfully obvious why some products fail. So obvious I wonder why the manufactures didn't see them in the proposal stage. Take a few examples from a recent shopping jaunt.
I've already written about how bad TV reception is here, so here is an interesting product: a combination VHF/UHF antenna with booster promising to give me clear, bright reception. What's there not to love? Especially in this area! Wait a second, there's a disclaimer. "As long as there are no mountains or buildings between receiver and transmitter and transmitter is within 25 miles." Pardon me, but if there were no buildings or mountains and the transmitter was practically in my backyard I wouldn't need any special devices. That's like a phone amplifier advertising, "Hear Grandma with crystal clarity (as long as she is standing next to you and shouting)." Ugh.
Let's venture farther down the clearance aisle. Here is something cute: a Scooby-Doo popcorn maker! See, it looks just like Scooby's head! What fun. Put the kernels in the top of his head, turn it on, and wait for fresh popped corn to come flying... out... eww... of his mouth. Just what I want to eat, a bunch of white hot stuff that just came shooting out of a dog's mouth. The picture on the side says it all. It looks like poor little Scooby is puking his guts out after an all-night bender. Double-ugh.
Not far away I find what may be the perfect complement for the popcorn puking Scooby. It's the Play-Doh equivalent of a George Forman Grill. Press down on the grill to hear authentic grilling sounds. Innocuous enough till your four year old presses down on the center of a real grill and finds out just how authentic grilling sounds can be. The truly gross part though is at the grill's rear. Flip the thing open, fill it with "doh," press down, and long tubes of various shapes come squirting out the back. That's right, folks, it looks like the grill is taking a dump. Mmmm, the perfect complement to my dog barf-corn.
Dear, would you put some ice on Timmy's fingers? I'm eating.

Get rid of the box and maybe no-one would know the diff. The Venom looked kinda cool. Actually, four figures for 99 cents?, if I was still in CA I might go grab that one myself.