I've bought FE friday and won my first game this weekend, thoroughly enjoyable and enough depth to entertain for a long time for sure.
BUT, the current state of the UI keeps the game from flowing as smoothly as it should. it should work as it does in civ5, where the screen autofocuses on each thing that needs your input instead of leaving you wondering "what now? ... oh I see there's an idle city " when you're about to end your turn.
it's a small thing but it would make the game a lot more accessible, which is of vital importance if you want it to appeal to as many people as possible. it may be a niche game, but it's easy enough to pick up and play that anyone should be able to enjoy it, while being hard enough to master to keep hardcore funs coming back for more.
just grab Jon shafer and tell him this needs a bit more Civ5 UI, he should know what to do 