One person buying the game will play for a while, then finish with it. At that point, it's no longer on the server. If they go through the pawnshop market, they will get some money back, Gamestop will make a boatload of profit, and EA gets extra load that wouldn't have existed otherwise now that user 2 has just started playing.
If EA doesn't want a million people on their servers for the lifetime of the game, don't sell a million copies. It's just bs to think you can sell a product and sit back and hope, really wish upon a star, that they never actually use features that you claim make your game worth 60 bucks for more than a few weeks so you can sit in and rake in the money and not actually support what you sold.
It's very unlikely that something like this would affect me, so it's not as if we are talking about my ten dollars here in this specific case. This is about the mentality, the greed machine that is the software industry. Oh no worries, they're already trying to get more out of those who buy new al the time anyway. The used PC game market was destroyed pretty early on compared to how well it works for the consoles, and I really don't buy and trade my games. I don't tire of games easily, so I keep and play them for years. I can't think of the last used game I purchased and certainly long before that was a game i actually turned in.
All I hear from the gaming industry is more schemes to get more money. They don't want to pay for customer support so we get idiots that tell you to wipe your OS two weeks before they release a patch for the known issue you are contacting them about (no i don't ever listen to these idiots when they tell me that... 2K). They want everyone to use their servers so they can try and control piracy, but they don't actually want for pay for those servers so they yank them at leisure. Of course people will go to their defence saying that they shouldn't have to pay the upkeep of servers forever despite the fact we have technology available that clearly makes publisher supported servers an option not a necessity. It is possible, and doesn't work too bad either, for consumer machines to connect to each other. Now they want people to pay for servers they yank at will? Let's not forget we're talking about a sports title here, sometimes they pull servers within two years because the greed machine is at its best by releasing yearly updates disguised as new games. They release broken, buggy, and sometimes games that just don't work, and then want to know patches aren't really considered extra goodies but a necessary part of the game.
The innovation of the software industry is to figure out more ways to get customers to pay more and more while offering less and less. I just can't imagine why piracy is so high right? There must be some corporate shill sitting as his desk just wondering why oh why they can't get these pirates to get in line to get screwed like everyone else.