Thanks to Blair, he has clarified that the 75% we see on carriers isnt the penality rate but the build rate for strike carriers.
However when any sc capable ship (carriers, caps, sb) gets attack their build rate drops by 50%. It doesnt matter if its in their own grav well or not.
So a cap with sc gets attacked sc build rate drops to 50%
A carrier with an enemy in the grav well has its build rate drop to 75% automatically but if the carrier gets attacked by any unit, the build rate drops by half to 37.5% (game will show 38%)
Is this a bug?