Ugg, a lot of pain in this thread.
Did no one seriously see it for what it was? It was very carefully worded to be both suggestive but vague. The fact that they were going to make a future announcement through Facebook and Twitter certainly hinted at the fact that it was a marketing stunt... And they technically were in beta, no matter how stable and polished their site was.
I'm not saying it wasn't in poor taste, or misleading. It was some pretty blatant attention-whoring. But nowhere did they lie, and I am more than a little surprised at just how offended some people seem to be. I certainly won't stop using their service. It is, by far, the best place to purchase older titles.
No.
They took down the site, which locked everyone who had bought things in the past from downloading. In that sort of a situation, you have an obligation to tell your existing customers the truth. If Impulse had to go down for 48 hours for some technical reason, Frogboy would give us an explanation and an apology, not some half-assed marketing stunt.
When you're running an internet service, you either treat outages as the serious impact to your customers that they are, or you're completely unprofessional. Pick one. GOG did.
I'm with the people who think that giving your money, or your PCI, to a company that has demontrated this kind of utter unprofessionalism is both stupid and potentially dangerous.