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Advertising your own stuff on your own forums

By on June 13, 2012 6:58:40 PM from JoeUser Forums JoeUser Forums

Frogboy

Join Date 03/2001
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That’s a graph of the Elemental home page traffic as we added ads onto the forums promoting Elemental on our other sites.

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June 13, 2012 9:37:02 PM from WinCustomize Forums WinCustomize Forums

How many ppl stayed on the site for more than a few seconds? There could be many accidental clicks.

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June 13, 2012 10:35:09 PM from Elemental Forums Elemental Forums

well first..there is all those people paid to sit at home and click on ads so companies think ads are great. Then there are the forum bots that occasionally post subversive ads of thier own "FE is great its like my favorite game x". They need to click on these to appear to be real amoungst other reasons. Then there are the people like me whos cat jumps on the computer whenI get up for a tonic.

I am a firm disbeliever that anyone ever clicks a banner ad on purpose.

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June 13, 2012 10:55:33 PM from Elemental Forums Elemental Forums

I think increase in pre-orders would be a strong argument for those ads. You guys in a few days will know if it is the case.

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June 13, 2012 10:58:56 PM from Sins of a Solar Empire Forums Sins of a Solar Empire Forums

iva accidently clicked an ad or 2.

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June 13, 2012 11:10:30 PM from Elemental Forums Elemental Forums

None of these ads offer me money or free iPads...where is my incentive

 

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June 14, 2012 12:00:34 AM from WinCustomize Forums WinCustomize Forums

I really hope my thread didn't prompt this OP at all.  I actually like seeing banners with the heads up about other SD products.  And I'm sure its great for for folks that don't follow the forums as much as me.  Keep it up!  pacov just doesn't want there to be the following forum structure:

elemental ad

pacov post

elemental ad

 

Thanks!  Really glad to hear that you were able to quickly draw in some new folks just with banners!

 

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June 14, 2012 1:55:53 AM from WinCustomize Forums WinCustomize Forums

Yeah but what's the conversion rate?

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June 14, 2012 3:14:18 AM from Elemental Forums Elemental Forums

Frogboy also sent me this graph in a PM. I think it speaks for itself, and I'm sure you all agree.

 

 

 

 

 

 

Disclaimer: Its a hoké.

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June 14, 2012 3:54:46 AM from WinCustomize Forums WinCustomize Forums

You know, you could just add a site-to-site jump.  Not as glamorous I know, but let's say I already know about game X, I don't want to keep spamming F5 until an ad comes up.

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June 14, 2012 4:39:27 AM from Elemental Forums Elemental Forums

I think the banner ads are well done, much less annoying than most ads. It is annoying that it disrupts the flow of the thread though.

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June 14, 2012 5:58:57 AM from Sins of a Solar Empire Forums Sins of a Solar Empire Forums

I will say that while I am no fan of inline graphic ads, I have actually noticed the content of these and if I hadn't already owned Sins the Rebellion banner would have got a click from me.

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June 14, 2012 4:33:04 PM from Elemental Forums Elemental Forums

Traffic doesn't always correlate to sales, I've read enough of cliffski's blogs and his frustrations to know this.

 

 

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June 14, 2012 11:16:35 PM from WinCustomize Forums WinCustomize Forums

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June 15, 2012 1:50:25 PM from Stardock Forums Stardock Forums

Quoting enoeraew37,
I am a firm disbeliever that anyone ever clicks a banner ad on purpose.

Entire companies are built around advertising. Google makes something like 90% of their money from advertising. Facebook exists because of advertising. Do you really think all of those clicks are on accident? 

You also didn't take into account our subconscious memories. Seeing an ad may not phase you but later, when you're in the store shopping for the week, that ad might just do it's work and you might buy something you wouldn't have otherwise.

Bara

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June 15, 2012 7:31:54 PM from Elemental Forums Elemental Forums

I don't mind the ads.

But, don't you think that there's going to be some butthurt from customers who see a ship prominently featured in the FE banner? You know, because there aren't any ships in-game. I know this seems nitpicky, but that banner really has a naval feel to it.

 

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June 16, 2012 4:07:24 AM from Elemental Forums Elemental Forums


LightofAbraxas, I had a somewhat similar reaction (to yours) when I saw the E:FE Banner Ad the first time.

In fact, in the first reply to Frogboy's Discussion thread entitled: "Elemental: June 2012 Status" (after first thanking Frogboy for the updated Info), I specifically asked the following question:

" But one other question:  WHY does the new one-line Banner Ad for Elemental: Fallen Enchantress show a   4-masted Sailing Ship at the right end of the banner ?     Is this a not-so-subtle "Preview of Coming Attractions" ??  "

I'm glad that I am not the only one who has been puzzled/discomfitted by this!  Unfortunately, I have never qotten an answer to this question.   I really think this Ad is very strange!   But, perhaps, if enough people bring this subject up, we will get some explanation ...         

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June 16, 2012 6:17:21 AM from Elemental Forums Elemental Forums
I'm Ok with the Banners if they are not all to intrusive and like that there is only 1 now in each thread (the 2 banners each page where rather overload but my fears where dashed when stardock-staff mentioned its a WIP and I saw the good trend. Am sure it will be good and not irritating in the end) but I agree about the FE ship-banner also was my very first gut-reaction (and I don't mind naval mostly or fully being left out) and I'm not very sensitive about that kind of stuff having the ability to ignore most banners (or getting annoyed by them and thus reacting negatively towards them at best).
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June 18, 2012 3:34:58 PM from Stardock Forums Stardock Forums

I'll talk to the right people about adjusting or replacing that ad.

Bara

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June 18, 2012 3:53:35 PM from Elemental Forums Elemental Forums

Quoting GunslingerBara,
I'll talk to the right people about adjusting or replacing that ad.

Bara

Thanks for the official Reply, Bara ... Good to know that someone is keeping tabs on us !  

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June 18, 2012 6:17:50 PM from Elemental Forums Elemental Forums

I really dislike having ads in amongst the flow of threads. Would be much better if placed to the side. So many companies have started doing this on forums now and it just feels wrong. To the side you know that it is just an ad. In the middle and it ads confusion. If the goal is to trick people into clicking on the ads and to promote products ahead of keeping the communication flowing  then by all means, keep them there. But if the purpose of the forum is to communicate about thread topics then keep the ads out of that flow.

You don't see newspapers inserting ads through their main content - they insert ads around their content. Sure, ads pay for them selves but please don't lose track of what is important in a forum. I think this placement is a massive step backwards and really taints your forum as being more about selling than communicating.

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June 18, 2012 7:22:26 PM from Sins of a Solar Empire Forums Sins of a Solar Empire Forums

Quoting Sinperium,
I will say that while I am no fan of inline graphic ads, I have actually noticed the content of these and if I hadn't already owned Sins the Rebellion banner would have got a click from me.

 Ditto!

 

Quoting GunslingerBara,
You also didn't take into account our subconscious memories. Seeing an ad may not phase you but later, when you're in the store shopping for the week, that ad might just do it's work and you might buy something you wouldn't have otherwise.

Totally am going to play my copy of Galactic Civilizations II again after seeing the banner.

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June 18, 2012 9:23:40 PM from WinCustomize Forums WinCustomize Forums

Quoting GunslingerBara,
You also didn't take into account our subconscious memories. Seeing an ad may not phase you but later, when you're in the store shopping for the week, that ad might just do it's work and you might buy something you wouldn't have otherwise.

Nope, it has the opposite affect on me. In fact, I tend to grow a rather strong aversion to products when the ads are thrust at me from one direction or another.  For me, it's about priorities and affordability, and no amount of advertising is going to persuade me to part with cash I can ill afford to let go.

Anyway, advertising was not behind or what prompted my purchase of Galciv I and II.  No, that was more through word of mouth and a friend who demonstrated the games from hard copies he bought at a local gaming outlet... not to mention that I was helping to support a company I happen to like, admire and respect, and there aren't too many of those in existence.  In fact, that's how the majority of my purchases occur... word of mouth and people showing me their latest gadgets, nick knacks and dib dabs.

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June 18, 2012 9:35:46 PM from WinCustomize Forums WinCustomize Forums

Quoting starkers,
Nope, it has the opposite affect on me.

Damn Starkers.. you must have been subjected to thousands of Beano ads huh?

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June 18, 2012 9:42:35 PM from Elemental Forums Elemental Forums

Once Stardock gradually migrates into hard core porn, I think the ads will be a lot more popular.

 

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June 18, 2012 9:49:23 PM from Elemental Forums Elemental Forums

Quoting Frogboy,
Once Stardock gradually migrates into hard core porn, I think the ads will be a lot more popular.

 

 

                    

P.S.   I'll be there !  ...   for sure ...   

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