I know you are trying to find a balance between effort, dedication and obviously profit, but understand consumers. I am not the only one who complained about this situation, and you know it.
It's obvious that no one is going to convince you that Start11 version 2 is a major upgrade worthy of purchase.
I just want to let you know that I personally support Stardock however I can, because I want to see new and updated products as Windows moves forward. Purchasing Start11v2, even though I owned v1, was a pleasure for me, because I wanted to help support their efforts. For me, I found the new features significant, and that they changed they way I interface with my computer. I use the Windows 10 style and have over 200 shortcuts to the files, folders, and apps that I access regularly. These shortcuts are all on one page, which makes accessing them much easier for me. I also use custom icons extensively, so having Start11v2 has made this much easier. I have posted a screenshot of my start menu below.
I also subscribe to WinCustomize, again because I want to support all the effort put into maintaining this site. I download a lot of content from this site.