You had to have purchased it by a certain date. Depending on the date you bought it you got:
1) Fallen Enchantress for free
2) both Fallen Enchantress *and* Fallen Enchantress: Legendary Heroes for free
If I had to guess #2 was all pre-orders and some certain date after original launch.
#1 was probably some time after the time from above extended out a bit longer.
I don't recall what the exact dates were, that was like 8 or 9 years ago, wasn't it?
I think if you bought some un-opened copy of E:WoM in the meantime, you are not entitled to the free games.
Plus, I'd also expect that offer to have expired many years ago!