Get people excited, launch a survey to select the founders then tell them they've been selected! OH JOY!
99$? Sure, I'll pay 99$ for what *might* be another SC3-type flop. I'll pay 99$ to see crash before others. Or I'll pay 99$ to help steer it in the right direction; 99$ for the honor of working for you, sure.
You got a great read on the crowd, there. So many people are excited about this, you get to really milk the *silly cows*. 99$, that's like 50$ (at most; when you look at the content of today's 50$ games, there'd better be a whole lot more material there was in SC2) +49$ in DLC's?? And absolute faith in Stardock. I don't say you can't pull it off, but there's risk. Just look at Creative Assembly and Rome 2. Planned DLC's, always a big plus.
Early access is great, but usually, the "privilege" compensates for the risk. Now it sounds like you evaluate there's no such risk.
Seriously, I'm disappointed, to say the least. Maybe I would've bet some money on you, but this "YOU WON A CRUISE IN THE BAHAMAS!"-type approach + 99$ asking price? It's a sad, sad joke. You deserve all the *jumping in front* in the world.
This is an awful start, but I still wish you the best.