I've gotten a lot of questions from people over the past couple of years about why we are giving away Fallen Enchantress to the early adopters of War of Magic. They say people won't remember War of Magic (it was 2 years ago). They say it won't "buy" good will back from those who didn't like WOM.
I`m getting Fallen Enchantress for free. I can`t speak for "everyone" like the smart marketing guys always do but I would not have been following Fallen Enchantress if it wasn`t for how Stardock responded to WoM`s difficulties. I would have been gone and probably not care about anything Stardock released for a while.
Brad`s response though not only kept me here but also reassured me that my faith in Stardock is not misplaced. I even bought The Political Machine while waiting for FE, I would never have bought that if I had been left in the dark after WoM`s debacle.
I would not have bought FE, I would never buy it`s expansions. Saying I would never buy a Stardock game again, is looking too much into the future, but I would definetely have moved Stardock from the "buy whatever they release" status to a more EA-like status of "don`t buy for many many months before it is proven that this is worth getting".
I think FE will get a many new fans that will buy the game because of the hype and goodwill that this business decision creates. Reviewers will mention it, friends will mention it. The people that get it for free? Those will buy whatever expansions you have in store.