If the company gave the captain orders to sail too close, then they got what was coming to them. That's a $6 billion liner sitting on its side.
I hate to say it, but I'm profiting from the disaster. Carnival Cruise Lines stock plummeted to $30 on the news, and I bought 100 shares just because Carnival gives free on-board money to any stockholder who also sails on a cruise. The stock has already bounced up $1.50 since then.
But oh, the cruise ships passengers made out like a bandit, too! Oh yes! For all the passengers' trouble, Costa Cruises decided not just to refund their cruise fare--they also decided to give them a 30% coupon valid towards their next cruise! Doesn't that make you all wish you all were on that cruise and almost died?