|You must be kidding me? You've already made your money off the furst sale of the product, why should Stardock make any more money off a resale? You're not going to have to provide any more support to the person who buys a second hand game other than transferring the serial which costs you nothing. Under your logic, there wouldn't be a second hand car market for instance.|
They have already said that transferring/disabling serial numbers in NOT a trivial or hassle-free thing to do. In other words, it costs them money to perform this NON-STANDARD service, because someone has to go to the trouble of doing it, rather than doing what they could otherwise be doing for the company.
Therefore, I think it's more than fair of them to sell you that SERVICE at a discounted rate (as they have said they will). If you're not willing to pay for that service, then the only other person with whom you should have an issue is the one who sold you the game and ripped you off by not giving you an account with it, since it's already been said that this is also possible.
Furthermore, I want to be another voice to say that I love Stardock's policy towards their games and customers, and it more than makes up for any of these reselling issues. Over the years I've stockpiled literally hundreds upon hundreds of game CDs, CDs that need to be swapped into and out of my computer whenever I want to play a game I've paid for. These CDs take up space, they get lost, and they would get scratched if I wasn't obsessive about them NOT getting scratched.
As a college student, I left most of my older game CDs back home when I went to school. Once in a while I grab an older game or two that I have a craving for when I'm back to my parents' house. Other times I forget even newer games at one location or the other, causing frustration or causing me to buy a second copy.
Stardock's policy has at least twice now saved me from this sort of frustration and hassle, letting me play games I paid for wherever and whenever I wanted to. Anywhere I go with an internet connection (which is pretty much anywhere these days), I can always download SDC, and then download and play the games I've bought from them, all I need to know is my e-mail address.
It's a great system, and I applaud it.