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Nintendo announced today the *ahem* revolutionary new name for their console gaming system, "Wii". According to Nintendo's website, the name arrives out of an attempt to have a short, compelling name that evokes the feeling of a community experience. And, they didn't want anyone making a shortened version of their new system's name, like the 360 or the PS3. W2 is expected to draw quite a negative initial response, which is why NoE (Nintendo of Europe) decided, along with NoA (Nintendo of America), to announce the name weeks before E3 (E.E.E. [Electronic Entertainment Expo]) in order to dispel negative connotations surrounding the new name, and brainwash help users understand their decision.
Many users have enjoyed the glimpse of upcoming games given them by Nintendo. Future titles such as Red Steel Link and a new series of Madden football games Link that all make use of the W2's revolutionary new controller scheme have gamers and analysts alike optimistic about Nintendo's future. While most potential customers of Nintendo's new system will not skip on purchasing the console just because of the name, it will surely have a great affect on a first time customer. For those outside the realm of gaming the name will be confusing at best. While the final results are far from apparent, having a system that when named sounds like you're joking with a four year old is not what marketing professionals call a home-run.
But, hey, at least you can go fishing Link
Many users have enjoyed the glimpse of upcoming games given them by Nintendo. Future titles such as Red Steel Link and a new series of Madden football games Link that all make use of the W2's revolutionary new controller scheme have gamers and analysts alike optimistic about Nintendo's future. While most potential customers of Nintendo's new system will not skip on purchasing the console just because of the name, it will surely have a great affect on a first time customer. For those outside the realm of gaming the name will be confusing at best. While the final results are far from apparent, having a system that when named sounds like you're joking with a four year old is not what marketing professionals call a home-run.
But, hey, at least you can go fishing Link
