Do I lose my original Start8 license if I buy the Start10 Upgrade for a reduced price or do I get to keep both programs?
No, they are separate apps. You are just getting a discount for Start10.
how does one go about getting this discount?
I'd like to know this too
Go to the download page on the official website : https://www.stardock.com/products/start10/download.asp
Scroll down and you'll find the option to upgrade from Start8
There are many great features available to you once you register, including:
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