I'm happy to hear you say that!
I'm just making the assumption that ICO is having issues with Rebellion's popularity. Not sure what's different this time around. Back in 2008 I got my long-preorded copy of Sins and none in my circle of friends really cared.
Fast forward to today, where my brother for some reason got into it ("Have you heard of this game?"). My friend sees us playing on steam, so he buys it. Another friend sees the three of us and he buys it. Then my bro's GF buys it too.
I haven't heard my friends talk about losing an entire night to a game in ages. Good work. Please make ICO happy.
Lots of love,
Trod