Generally speaking, when the guys running a thing aren't anywhere near their field of expertise, they're gonna get their asteroids kicked.
These guys look like they know a good deal, but the money guys know nothing at all.
I hope they succeed... because the spin off stuff alone will be worth a great deal. I just really wonder how they know which ones to mine, and when all is said and done, in order for it to make money, it'll have to price stuff below what it'd cost here on earth. Not clear to me how that will come about. Just about everything tied to something like this will probably cost a zillion.